Could this be the product that brings kids back to the action figure market and away from their video games? Well Disney and Hasbro and banking on it. I can’t think of a better way to get kids to play with toys then becoming them. Combine laser tag, cosplay and the AvengersNet App, with a set of interactive action figures and you get Playmation!
“Playmation is the next step in the evolution of play, where digital gets physical and imagination becomes real. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across The Walt Disney Company. Kids will get a Captain America figure and Red Skull figure to start things off, and can purchase other Marvel characters like Black Widow, Loki, Falcon, and Ultron to round out their collections. Playmation will bring more of your favorite stories to life soon. Playmation Star Wars is currently slated for release in 2016, and a Disney Frozen system is currently in development.”
Playmation Marvelâ€™s Avengers will be up for pre order on July 7th, and will hit stores this October starting at $119.99.
Check out all the new Playmation images after the jump.
How do to the toys interact with each other?
The toys communicate with each other through a combination of gesture recognition, infrared and radio frequency technology. This allows the toys to bring the story to life around you as each toy senses your movements and actions. The wearable tech (Avenger Gear) communicates to the AvengersNet app through wireless technology to record your accomplishments, give you rewards and unlock new experiences.