Dread Central has the first look at a new toy from the Godzilla 2014 film. The Atomic Roar Godzilla features built in Atomic Roar sound effects as well as light up Atomic Breath (a Godzilla staple). Looks like you activate the light up effect by tilting the figure forward at its hips. The figure is produced by Bandai. It’s hard to gauge exactly how big this figure is from the images.
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