Play Imaginative has posted a press release announcing a new licensing deal with Marvel. This deal will allow them to distribute their awesome Super Alloy Iron Man (and future) figures in Mainland China, Taiwan, and Hong Kong. This deal means their products are now going to be available worldwide.
Read on to check out the full press release.
PLAY IMAGINATIVE INKS LICENSING DEAL WITH MARVEL FOR GREATER CHINA
SUPER ALLOY (DIE-CAST) HIGH END COLLECTIBLE FIGURES WILL NOW BE AVAILABLE WORLDWIDE – INCLUDING MAINLAND CHINA, TAIWAN, AND HONG KONG.
June 2013 – Play Imaginative is thrilled to announce it has sealed a licensing deal with MARVEL for Greater China. Play Imaginative’s premium Super Alloy (die-cast) High End Collectible Figure product line will now be available to collectors worldwide, including the Mainland China, Taiwan, and Hong Kong markets.
The lineup for 2013 will be developed based on Marvel’s Iron Man movies, with a focus on ‘Iron Man 3’ movie. The figures will be produced in 1/4 Scale (18 inches, approx. 46 cm or more) and 1/12 Scale (6 inches, approx. 15 cm or more).
Approximately 11 Super Alloy (die-cast) Iron Man Collectible Figures are slated for release in 2013, with the first release in August/September 2013, just in time for the upcoming Singapore Toy, Games & Comic Convention. The collection will be available worldwide, including China, Taiwan, and Hong Kong.
SUPER ALLOY COLLECTIBLE FIGURE
The Super Alloy Collectible Figure is a premium line of quality collector figures ranging from 1/12 to 1/4 scale, made of 45-90%
die-cast metal alloy, and featuring up to 60 points of articulation.
Play Imaginative has been working closely with comic book artist and conceptual designer, Adi Granov, on their Iron Man releases with MARVEL. Tapping on his experience as a conceptual designer, illustrator and suit consultant on the Marvel’s Iron Man and Marvel’s The Avengers films, Granov lends his expertise as a consultant for Play Imaginative’s premium line of Iron Man Super Alloy Collectible Figures.
“With this new licensing deal with MARVEL for Greater China, Play Imaginative can expand the market for high end die-cast metal alloy figures in the region, and worldwide. The increased presence from Play Imaginative will help grow the collectible figurine community, as well as provide more quality choices within the global action figure market,” Mr. Jacky Teo, Business Development & Marketing Director at Play Imaginative commented.
About Play Imaginative Pte Ltd | http://playimaginative.com
Play Imaginative is a figurine producer and manufacturer, and specialises in the design, manufacture and marketing of high quality collectibles since 2004. Play Imaginative is also the creator of Trexi, a platform art figure which has had crossovers with international artists, licenses and corporations.
With its collectible figure product lines – including Vinyl Art Figure, Mini Figure World, Trexi, Cube-It, and Super Alloy – Play Imaginative’s product portfolio now ranges from licensed character figures and original figures for corporate clients, to stationery, novelties, apparel, and lifestyle products, as well as retail merchandise for the mass market and premium collectible figures.
Play Imaginative holds an extensive license portfolio that includes Disney, MARVEL, DC Comics, Paul Frank, and SpongeBob SquarePants, amongst others, and continues to remain competitive in the global collectible and action figure market, reaching customers worldwide with its wholesale distribution and direct to consumer networks.
MARVEL Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. MARVEL utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com
About Adi Granov
Adi Granov works as an illustrator and designer primarily for Marvel. His most notable works include the Iron Man: Extremis series, written by Warren Ellis, and his role as a conceptual designer and illustrator on the Iron Man films. He worked on the key characters including Iron Man, Iron Monger, and War Machine, as well as creating keyframe illustrations for the action sequences. For comic work he is currently under an exclusive contract with Marvel and has produced covers for multiple series over the last few years, as well as a number of short interior stories.