Target and Warner Bros. Team For New Justice League Merchandise

Target has posted a new press release about their new partnership with Warner Bros. They are teaming up to bring a slew of new DC Comics – New 52 - Justice League products to the market. Here’s a snippet:

In addition to the exclusive summer collection, Target will be part of a broader partnership with Warner Bros. Consumer Products that will offer more traditional Justice League licensed products. The broader partnership will span more than 20 categories including home, stationery, toys, apparel and accessories. All Justice League licensed products will range from $1 for Justice League temporary tattoos to $59.99 for a Justice League Rocker Chair. Target will also offer Justice League Halloween costumes for kids later this year.

For a lot more info, read on to view the full press release.

Target and Warner Bros. Consumer Products Team Up to Reimagine Justice League Merchandise

Summer collection inspired by exclusive visit to the DC Comics archives

In a first-of-its-kind partnership, Target® Corp. (NYSE: TGT) and Warner Bros. Consumer Products, in partnership with DC Entertainment, have teamed up to introduce an extensive summer collection of exclusive Justice League merchandise. The summer collection was inspired by “DC Comics – The New 52” comic book character designs and holds surprises for fans young and old. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes – Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman and Wonder Woman – the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.

The summer collection was co-created by the Target and Warner Bros. Consumer Products design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman and The Flash beach towels that double as capes.

“We know Target’s guests love discovering unique merchandise, and this collection delivers the unexpected with a dash of great design. Fans of all ages are sure to love these one-of-a-kind summer items,” said Greg Van Bellinger, director of product design and development, Target.

“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books. We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target,” said Brad Globe, president of Warner Bros. Consumer Products.

In addition to the exclusive summer collection, Target will be part of a broader partnership with Warner Bros. Consumer Products that will offer more traditional Justice League licensed products. The broader partnership will span more than 20 categories including home, stationery, toys, apparel and accessories. All Justice League licensed products will range from $1 for Justice League temporary tattoos to $59.99 for a Justice League Rocker Chair. Target will also offer Justice League Halloween costumes for kids later this year.

With the release of “Justice League #1” in 2011, DC Entertainment officially kicked off “DC Comics – The New 52” as part of a re-launch of their entire comic book line of 52 new number one issues. “DC Comics – The New 52” Super Heroes are presented in a more contemporary way, including new costumes, characters and storylines.

Discussion / Comments (Jump to this Thread on the Forum)

  1. MegsTriggerMan's Avatar MegsTriggerMan says

    So what you are telling me is that there is going to be a ton of JLA clearance stuff at Target.

  2. shadow024's Avatar shadow024 says

    Checked it all out yesterday. Here's what I can remember them having. Tattoos, stickers,coloring items like velvet pictures and totes,gardening tools and gloves, aprons, cups, plates, die cast cars, puzzles, a strategy game, small figures, cheap felt masks and cake decorations.

    Mind you they only prominently featured Batman, Wonder Woman, and Superman. It was rare to see anything of Green Lantern, Flash or Aquaman.

  3. MGTAJ's Avatar MGTAJ says

    Quote:
    Originally Posted by shadow024 View Post
    Mind you they only prominently featured Batman, Wonder Woman, and Superman. It was rare to see anything of Green Lantern, Flash or Aquaman.
    You'd think they'd be all over Flash for the "bazinga" crowd

  4. snake5289's Avatar snake5289 says

    It seems odd that Target has all this exclusive JL merch but I haven't seen one bit of Man Of Steel merch yet.

  5. salsa4datass's Avatar salsa4datass says

    ^ they have them there. I saw them yesterday where all the wreck-it ralph stuff use to be...

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