Hasbro Offers Creative Spring Product Line Based on Its Popular Brands and the Summer’s Hottest Entertainment Properties
PAWTUCKET, R.I., Apr 26, 2010 (BUSINESS WIRE) –Hasbro, Inc. (NYSE: HAS) welcomes warm weather fun with innovative new toys and games for families around the globe. With its rich portfolio of world class brands like NERF and MONOPOLY, and licenses for IRON MAN 2 and TOY STORY 3, Hasbro continues to deliver memorable play experiences for a wide variety of audiences.
In addition to entertainment based toys and games, exciting new products include the introduction of Hasbro’s U-BUILD line of customizable board games based on its classic brands including MONOPOLY, CONNECT 4 and BATTLESHIP. And, for kids looking to cool down while getting active this summer, Hasbro combined two of its powerhouse brands to create the new NERF SUPER SOAKER line of water blasters for the ultimate experience in warm weather water battles.
“Hasbro is proud to offer a wonderful selection of innovative, new toys and games this spring and summer from brands that children and their families know and trust,” said John Frascotti, Global Chief Marketing Officer. “We’re providing consumers around the world with highly immersive and fun play experiences, and we’re delivering these at a compelling value. We believe that our iconic line-up, including MONOPOLY, NERF, LITTLEST PET SHOP, MY LITTLE PONY, FURREAL FRIENDS, PLAY-DOH, and IRON MAN — to name just a few — will provide kids and their families with truly memorable experiences this spring and summer.”
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