The FORCE remains strong at Hasbro, Inc. (NYSE: HAS) which continues to bring all the action, battles and fantasy of STAR WARS to life with a full array of toys and games.
In 2010, STAR WARS fans can celebrate the launch of the third season of the highly-rated STAR WARS: THE CLONE WARS animated series with toys that replicate the battles between the Galactic Republic and the Confederacy of Independent Systems. This year, Hasbro also commemorates the 30th anniversary of fan-favorite Star Wars: Episode V The Empire Strikes Back with toys, special packaging and promotions that recreate the excitement fans experienced when the film stormed into theaters “a long time ago.”
2010 is the year of the LIGHTSABER! Kid-favorite villain GENERAL GRIEVOUS, introduced initially in the live-action films and prominently featured as the villain in the STAR WARS: THE CLONE WARS animated series, has put his own twist on the noble weapon of the JEDI by spinning multiple LIGHTSABERS simultaneously. Utilizing completely new technology, the new STAR WARS GENERAL GRIEVOUS LIGHTSABER allows kids to have the power of the dark side warrior’s signature move by spinning two LIGHTSABERS in one hand.
Stomping onto the scene in 2010 is the new STAR WARS AT-AT (All Terrain Armored Transport), which captures the size and power of this seemingly impenetrable Imperial vehicle prominently featured in Episode V. Hasbro’s design team packed this vehicle with a mind-blowing array of features! Large enough to hold up to 20 action figures (sold separately) inside, the exceptionally detailed vehicle features LED lights, authentic movie phrases, projectile-firing cannons, a deployable speeder bike, and even a retractable zip-line in its belly to recreate one of LUKE SKYWALKER’s signature scenes from the movie. Despite YODA’s declaration in the movie that “size matters not,” fans will agree that this largest-ever AT-AT vehicle is a great way to bring home the action from THE EMPIRE STRIKES BACK.
The mysterious Boba Fett played a key role in the original STAR WARS trilogy, firmly establishing him as a favorite villain for generations of fans. For the first time ever, kids can pretend to be this legendary bounty hunter with the new BOBA FETT HELMET, which features key phrases from the STAR WARS trilogy and includes a light-up tracking scope.
Click above to read the full press release including more products available in 2010.
Stay tuned to Toyark.com this weekend for our 2010 Toy Fair coverage.