A bit late on this weeks discussion, just consider it a short week. This week’s Toyark Discussion of the Week centers on toy crossovers. Do you think the market could sustain an extended line of toys that are crossovers of two separate lines? We’ve seen a moderate success in the Star Wars Transformers, and to a lesser extent the Marvel Transformers. But are there other lines that are ripe for crossover and could the market really sustain that line?
The Toyark › Toyark Spotlight › Discussion Of The Week – Can Toy Crossovers Work Long Term?