The Walt Disney Co. announced today that it is buying Marvel Entertainment Inc. for $4 billion in cash and stock. This may be the biggest news in both the Comic and Toy industry for this year. How will this effect the style and story content in Marvel’s Comics and Movies as well as Action Figure deals around the world?
Disney CEO Robert Iger said the acquisition combines Marvel’s “strong global brand and world-renowned library of characters” with Disney’s “unparalleled global portfolio of entertainment properties” and ability to maximize value across multiple platforms and territories.
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