According to a recent article posted at MarketWatch.com, toy sales for the first half of the year have dropped 2% overall, compared to the same time period last year. In contrast, action figures sales have actually risen 13% during the same time frame. Other notable increases include: building sets, up 20%; board games; up 10%.
Even with this down turn, the toy industry is faring much better than other entertainment industries, such as video games and clothing apparrel
Stock prices for Mattel are down 3% for the year so far, while rival Hasbro is currently down 2%.