It has been announced that Hasbro has extended their license with Marvel until 2017.
Firm retains rights until 2017 to make toys and games based on new releases and on portfolio of super hero brands.
As part of the new agreement, Hasbro will continue to hold the global rights (excluding Japan) to develop products based on Marvel’s globally-known universe of more than 5,000 characters and Spider-Man Merchandising’s film and television properties in a wide range of toy and game categories.
Products planned include action figures, role-play and pre-school toys, board games and puzzles and the super hero brands covered include Spider-Man, Iron Man, the Avengers, X-Men, Thor and Captain America.
The agreement covers both the classic comic book look of the characters as well as lines inspired by TV and films. The extension guarantees $100 million in royalties with the potential to earn up to an additional $140 million, contingent upon the release during the period of Marvel character-based films that satisfy certain criteria.
The full story can be read Here.