We must have missed this press release earlier, but we know some of you would love this news.
NEW YORK— Cartoon Network Enterprises has appointed Mattel the global master toy licensee for its fantasy-adventure animated television series The Secret Saturdays.
Mattel will market a wide range of toys inspired by the new series, including action figures, playsets and role-play items. The line is expected to be available at mass retailers nationwide in fall 2009.
The Secret Saturdays debuted on Cartoon Network this October as a part of the network’s Friday night fantasy/adventure programming block, airing immediately before Star Wars: The Clone Wars. The series follows a family of world-saving cryptozoologists (known as the The Secret Saturdays) on their plight to discover cryptids and protect the world from evil.
“[The Secret Saturdays] has all the elements for a successful toy line including compelling characters, lots of action and an engaging storyline, and it provides Mattel a unique opportunity to create a fun and innovative line of toys that brings the series’ adventure and fantasy to life,” said Doug Wadleigh, Vice President of Action Play Marketing, Mattel Brands.